Online Presence Analysis

The Online Presence Analysis lets us look into how your business is doing online. We will look at your website design, functionality, and content. We will also look into your ideal keywords and locations with respect to your competitors in relation to your competition.

Online presence analysis is an exercise that helps you determine how your business is perceived when someone searches for your area of expertise. Important to your online marketing strategy, this analysis answers questions such as:

  • How well can your business be found when someone searches?
  • Is your brand consistent across all of your online properties?
  • How is your business seen with respect to your competition?

Evaluating how you are perceived online will help you pinpoint areas that need attention, enabling you to develop a better online marketing plan that focuses on these specific areas and puts activities in place that will improve the effectiveness of your online marketing.

We will analyze your web presence in great detail so that you will ultimately be able to pinpoint your strengths and weaknesses.



Online Presence Analysis




The key part of an online marketing strategy

Any business, big or small, should have the online presence expansion as a key part of their online marketing strategy. Through an active online presence, you will increase visibility and build your brand’s reputation.

This allows you to reach out to potential visitors who continue to inquire about your products and services. In order to see exactly where your brand stands with its online presence in your industry, we offer what we call an Online Presence Analysis.
This analysis will help us determine how well your business is seen among potential visitors as compared to your major competitors.

  • Keyword analysis and research – For your top keyword phrases, where do you rank if at all?
  • Search engine visibility – How well can I find you and what is missing?
  • Website structure analysis – Does your website lack the proper items that lead to being found?
  • Social media analysis – Is your social presence consistent and well integrated with other social properties and your website?
  • Competitive understanding – How do you compare to your competitors?


What Does an Online Presence Analysis include?

  • On-page and Off-page analysis
  • Competition comparison
  • Content reporting
  • Where you stand when searching keywords related to your website
  • Social Media presence
  • Brand’s visibility among search engines
  • Design and functionality of your website
  • Competitor analysis
  • Web-traffic analysis & increasing traffic
  • Ideas to gain more business




Why Online Presence Analysis is Important:

Even if your company does not conduct business online, customers and potential customers are expecting to see you online. If they don’t see you there, you could be losing out on the opportunity to increase your customer base and get the word out about your business.

If you have never monitored your presence on the Internet to see how well your marketing activities are working, you should do one now to set a baseline for measuring your improvement over the next few months. As you increase your visibility, great things can happen for your business.




6x
Growth in
keyword ranking


398%
Increase in
Organic traffic


1105%
Increase in
Top 10 ranking


129%
Increase in
Visit duration



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