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Content Marketing

Whether you’re looking to increase sales, boost your brand awareness, retain existing business, or engage new customers, content marketing is a proven strategy to fulfill any of those goals. Content marketing development takes discipline and commitment, and we help you every step of the way. First, we’ll partner with you to understand what makes your company unique. Then we take your passionate expertise and share that online with our holistic approach that works for companies across the size and industry spectrum.

What is content exactly? Content is blogs, infographics, videos, emails, eBooks, social media updates, and the text on your website. Yep, content is everywhere. Which is why it’s so important to have a content marketing strategy that aligns your content with your core values and each of your audiences’ wants, needs, and unique, preferred ways of consuming content.

Content Marketing Services

Service Process

Content Strategy

An essential component of any marketing mix, a content marketing strategy should be developed based on business objectives and audience targeting. One size fits all doesn’t work here. We will customize the content strategy for your site and ensure that you get a great leverage through your content marketing investment.

Content Production

Knowing that you need to create a quantity of quality content and having the resources in-house to execute in a meaningful way are often two different things. Our content marketing experts will start to customize content based on the tailored strategies defined for your project. This can be Guest Blogs, White Papers, Infographics, Case Studies, Video and more.

Content Distribution

With our established relationship with top notch social & online influencers, bloggers and content platform owners, our team will start distributing your content to relevant and popular sites. We build coverage for your content where your audience will actually see it. Paid media promotion is the ideal way to get your content in front of your target audience at the perfect time

Content Maintenance

Swapping out outdated statistics with fresh ones, removing old screenshots, or replacing internal links with more relevant ones will reinvigorate the brand's content. You’ll want to prove ROI from your content marketing investment. We will define KPIs with you, actively monitor the performance of your content, and use our findings to improve results. Stay up-to-date!

Why Do You Need Content Marketing?

Content marketing is more than a buzzword—it’s a vital part of a successful marketing strategy. Today’s buyers demand creative, relevant and compelling content from the brands that are important to them. Content marketing fills this need by creating impactful content and optimizing its distribution across a wide range of channels and customer touch points, engaging specific market segments at precise points in the buying process.

Buyers are self-directed and content can help satisfy their quest for answers and enable you to direct them to solutions for their business problems. Our Marketing team is experts in helping businesses like yours determine how to take your audience from prospects to buyers.

How Can Content Marketing Help You Get More Customers?

The most obvious reason why you should invest in content marketing is that it will simply get you more traffic. Each piece of content you create has the ability to rank in search engines, to be shared on social media and to go viral.

Blogging is your best strategy here, but you can also focus on creating videos, white papers, ebooks, reports, etc.

Google naturally wants high-quality content to rank better since it provides better search results for users. At the same time, the search engine takes massive action to penalize poor, thin, duplicate and spammy content that doesn’t bring value to the end user.

What We Offer:

We help clients develop a sustainable, effective, and integrated content marketing strategy. We provide a content marketing strategy consulting service that helps businesses take the necessary steps towards an impactful content.
marketing program including:

  • Content marketing strategy development based on your business situation
  • Relevant and Actionable content across all formats and channels including video, whitepapers, eBooks, blog posts, webinars, case studies, etc.
  • Content placement and distribution – digital PR
  • Content amplification via digital & social media channels – Twitter, Facebook, YouTube etc
  • Content marketing performance analytics and measurement
  • Content marketing technology & tools recommendations
6x
Growth in
keyword ranking
398%
Increase in
Organic traffic
1105%
Increase in
Top 10 ranking
129%
Increase in
Visit duration

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