Local Business Marketing

Local marketing also is known as “location-based marketing” and “neighbourhood marketing” is the process of optimizing your website and online advertising to help drive foot traffic and awareness in localized regions.

This type of marketing specifically targets potential customers in a physical store’s community.

Local marketing is a crucial aspect of a successful, comprehensive Internet marketing strategy. For the business with multiple locations or the corporation seeking more local customers, a traditional approach to SEO won’t be enough; in fact, marketing to a targeted local audience requires its own unique set of strategies. When done correctly, local online marketing allows businesses to improve their branding, positively engage with their community, increase customer loyalty and secure higher conversion rates.


Local Business Marketing Services

Service Process

The following chart is a summary of each local marketing technique and we dive into each category in detail below.


WEBSITE OPTIMIZATION

BUSINESS LISTINGS

LOCAL SEARCH ENGINE OPTIMIZATION

CITATION BUILDING

REVIEWS & RATINGS

PPC & CALL TRACKING



Our Local Marketing Services



Local Search Engine Optimization (SEO)

Implementing a local SEO campaign is one of the first steps we take when launching a client’s online marketing strategy. We first ensure that a client’s website is properly and fully indexed by the major search engines that determine rankings, which involves submitting an XML sitemap to platforms like Google Webmaster.

We specialize in optimizing Local Business Pages, with appropriate images, video, description and other related factors that can get you in the top of the search result and attract highly targeted customers to your business.

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Local Business Directory Listings

We also create client listings in numerous online business directories like Yelp! and Google+ Local to significantly boost a company’s local online presence. Our primary goal is to make every client’s company more visible and accessible and, despite the decline in popularity of the physical phone book, an online business directory is now the best method for achieving both of these objectives.



Local PPC

Local Pay per Click is the fastest way to attract ready to buy prospects for your local business and convert them into recurring customers.

Local PPC Ads are only shown to people who are searching within a very Limited Geographic Area, mostly within 10-30 miles radius of your shop or office.

You only get high targeted traffic to your website, from people who are ready to buy right now. It’s damn effective, less expensive & gives positive results.

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Social Media Marketing

Your customers use social media, and you need to be there interacting with them to influence their purchase decisions. Social media marketing is the engine that pushes your brand to the right audience.

We help you with all the technology that you need to find and interact with your customers. We help you choose channels and media platforms that are best suited for your audience.

  • Facebook, Twitter, Linked, Pinterest and More
  • Blogs
  • Digital Video
  • iPhone Apps
  • Facebook Apps
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6x
Growth in
keyword ranking


398%
Increase in
Organic traffic


1105%
Increase in
Top 10 ranking


129%
Increase in
Visit duration



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