Local Business Marketing
Local marketing also is known as “location-based marketing” and “neighbourhood marketing” is the process of optimizing your website and online advertising to help drive foot traffic and awareness in localized regions.
This type of marketing specifically targets potential customers in a physical store’s community.
Local marketing is a crucial aspect of a successful, comprehensive Internet marketing strategy. For the business with multiple locations or the corporation seeking more local customers, a traditional approach to SEO won’t be enough; in fact, marketing to a targeted local audience requires its own unique set of strategies. When done correctly, local online marketing allows businesses to improve their branding, positively engage with their community, increase customer loyalty and secure higher conversion rates.