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E-commerce Marketing

E-commerce marketing is the practice of guiding online shoppers to an e-commerce website and persuading them to buy the products or services online.

When you break it down, e-commerce marketing can be divided into two general initiatives: driving website traffic and optimizing the user experience to convert more shoppers. Both are crucial components of your e-commerce marketing strategy and growing your online business, and they should be treated as equally indispensable.

Once buyers are ready to purchase, what will make them choose to buy from the online shop above all the other options? Many new e-commerce store owners believe that an eye-catching, easy-to-use website and competitive pricing are more than enough. However, e-commerce websites need much more than this to stand apart from the competition. They need to know how to increase their online presence, convert their web traffic into paying customers and drive repeat purchases.

Without a strategic e-commerce marketing plan, a business’s website will fall in among the thousands of other companies selling similar products for similar prices. Marketing strategies like search engine optimization, pay-per-click marketing, email marketing, and traffic analysis can help an e-commerce website gain and keep shoppers.

Ecommerce Marketing Services

Our Services

Google Merchant Management

Our data scientists take your product feed to new levels in Google Shopping. We boost you above the intensely competitive Google Shopping landscape by increasing the agility and precision of your campaigns.

SEO

We can help supercharge your SEO initiatives and plan or execute ecommerce SEO campaigns that deliver high ROI.

Pay Per Click Management Services

Bring qualified, targeted shoppers to your e-commerce store with a custom PPC strategy built specifically for your store. PPC, display ads & shopping ads can drive instant traffic and can boost your sales.

E-commerce Development

Our team of certified developers takes your website to the next level by leveraging best-in-class platforms, like WordPress, Magento and Shopify Plus.

Design & Store Optimization

From design, CRO, and UX, we carry all of the latest eCommerce best practices, like monthly A/B testing to holistic website designs, to maximize the value of each customer’s visit to your site.

Social Media Optimization

Our social media optimization services include various large social media networks like Facebook, Twitter, LinkedIn, Google+ etc.

Search engine optimization

Search engine optimization, better known as SEO, is one of the most critical parts of e-commerce marketing. It is based on special algorithms that analyze the instances of specific keywords on your website. Because users navigate the Internet through search engines like Google, these results play a large role in the success of your website. A good SEO campaign can position your e-commerce website to rise to the top of the Google rankings.

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Pay-per-click

Pay-per-click advertising operates similarly to SEO since it is based on keywords. However, whereas search engine optimization works organically (meaning that a marketing firm doesn’t have to pay for it), PPC results are the results that show up in yellow boxes on Google.

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Social media marketing

Social media marketing can be very important to e-commerce websites. By creating an effective Facebook business page and enticing potential customers to ‘like’ your page with exclusive offers and discounts, you will not only gain immeasurable word-of-mouth advertising through the network but will establish yourself as a trustworthy, reputable Internet business.

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Display advertising

Display advertising can be intimidating to smaller Internet retailers, but it has been found to be very worthwhile. By buying small banner ads on related blogs, message boards and other websites, you can showcase your business in front of people who wouldn’t have found it otherwise.

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