Reputation Management
Online reputation management is considered important to protect your business from negative feedback. Bad reviews and bad-mouthing about your business can put your business at risk. Online reputation management ensures that all the negative criticism about your company is rubbed off and your reputation is always clean as a clean slate. Today, as we live our lives in a digital era, those that wish to harm us (or a business or brand) will find few obstacles preventing them from accomplishing such a goal.
Reputation management can be condensed into three main tactics: repair, rebuild and recuperate:
Repair: Should you or your business require reputation remediation, the first step is to repair some of the damage. Given limitations of consumer review sites and the reach of the Internet, you should handle this in a concerted, thoughtful and aggressive manner.
Rebuild: Once initial fires are dampened, the next step is to rebuild reputation and further grow a brand or business reputation through various public relations vehicles (press, social media, blog, etc.).
Recuperate: Finally, to bury the negatives, brands and businesses need to optimize digital properties and reputation through SEO, regular response and constant monitoring.
Reputation management incorporates efforts and campaigns to bury negative reviews, information or search results and promote content that positively accentuates the desired image.